That dedication to innovation has resulted in the development of the We-Vibe®, the world's number #1 vibrator for couples. Used by over 2 million people, the We-Vibe® is on every continent and in over 50 countries, available through thousands of drug stores, luxury boutiques and adult stores.
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In the News
- Read MoreWomanizer Group and Standard Innovation combine forces
June 1, 2018— BERLIN/OTTAWA
Womanizer Group Management GmbH and Standard Innovation Corporation® combine forces to create a new global pleasure product industry leader. The new company will further develop the market-leading We-Vibe® and Womanizer® brands through new investments in innovation, marketing and promotion, broadening the geographic reach, and management of intellectual property.
“The combined company brings together two of the industry’s most successful, innovative and recognized brands,” says Johannes Plettenberg, managing director of Womanizer Group. “We-Vibe and Womanizer have much in common. Both lead the industry in innovation, technology, and superior product design. Bringing together the teams behind these brands provides an exceptional foundation for a new phase of growth.”
“We-Vibe and Womanizer are poised to take advantage of their complementary strengths to benefit our retail and distribution partners, and consumers,” says Frank Ferrari, president of Standard Innovation. “The industry can expect new innovative products and superior marketing from leading brands that elevate the category, and our customers can expect enhanced service from a trusted, reliable partner.”
Under the terms of the agreement, Womanizer Group acquires all outstanding shares of Standard Innovation, and Standard Innovation shareholders reinvest in the combined entity. The teams behind both brands continue in place to drive future success. Standard Innovation founders, Bruce and Melody Murison, remain investors in the new company but will no longer be involved in management operations.
Subsequent to the transaction both companies will be grouped under the newly founded holding company WOW Tech Group.
About WOW Tech Group
Headquartered in Berlin, Germany, WOW Tech Group consists of several companies in North America, Europe, and Asia that design and market premium intimate products. WOW Tech Group brands We-Vibe® and Womanizer® are available at thousands of retail locations in over 60 countries around the world.
Office: +49 (03) 959 9938 13
Mobile: +49 (157) 313 16954
- Read MoreEuropean Patent Office grants Standard Innovation couples vibrator patent
March 30, 2016— OTTAWA, ONTARIO
Standard Innovation® announces that the European Patent Office has granted the company a patent covering the innovative We-Vibe® couples vibrator. European Patent EP 1 824 440 B1 extends intellectual property protection of the company’s couples products in the European marketplace. Granted on March 9, 2016, the patent is now being validated in all designated European Patent Organization member states.
“Bruce Murison invested years of this life to invent and bring to market the world’s first couples vibrator,” said Frank Ferrari, president of Standard Innovation. “Seeing our flagship patent granted in Europe, a key We-Vibe market, is further recognition of Bruce’s innovative achievement.”
Standard Innovation will continue to enforce its valuable intellectual property rights. The company will protect itself from those who distribute, market and/or sell products that infringe its patents. Patents that protect its innovative couples vibrator products are held in Australia, Canada, China, Europe, Hong Kong, Mexico and the United States. Samson & Partner represented Standard Innovation before the European Patent Office, and Osler, Hoskin & Harcourt LLP is the company’s coordinating intellectual property counsel.
Standard Innovation invites its distribution and retail partners to contact them with any questions at [email protected].
About Standard Innovation®
Standard Innovation Corporation is a world leader in designing and manufacturing high-quality, body-safe, eco-friendly intimate products. Its original and signature couples product, We-Vibe®, quickly became the fastest selling sexual wellness product of its type in history. The full line of We-Vibe® products is currently available at thousands of retail locations in over 50 countries around the world.
- Read MoreStandard Innovation and LELO settle couples vibrator and inductive charging patent disputes
Standard Innovation® Corporation and LELO® have reached an agreement to settle all outstanding lawsuits related to U.S. Patent No. 7,931,605, Canadian Patent Nos. 2,591,401 and 2,684,004, the couples vibrator patents, and US patent No. 7,749,178, the inductively chargeable massager patent. The settlement includes a cross-licensing agreement that allows both companies to respectfully license and use each other’s relevant intellectual property.
“We are thrilled to see this process come to an end and to have Standard Innovation’s patent covering the We-Vibe respectfully honored,” said Frank Ferrari, president of Standard Innovation. “We are greatly indebted to our retail and distribution partners for their support and commitment to the We-Vibe brand.”
“We are delighted to reach this positive conclusion for our distributors, retailers and consumers that will be able to enjoy LELO’s Tiani couple’s products throughout the world. We wish to thank all our partners for their continued support,” said Steve Thomson, CMO of LELO. “We’re now looking forward to continued strong growth for the couple’s category in the months and years ahead.”
The agreement grants LELO a license to Standard Innovation’s couples vibrator patent for use in products such as LELO Tiani, Tiani 2, Tiani 3, Noa and Intimina Kalia, and grants Standard Innovation a license to LELO’s inductively chargeable massager patent.
About Standard Innovation®
Standard Innovation Corporation is a world leader in designing and manufacturing high-quality, body-safe, eco-friendly intimate products. Its original and signature couples product, We-Vibe®, quickly became the fastest selling sexual wellness product of its type in history. The full line of We-Vibe products is currently available at thousands of retail locations in over 50 countries around the world.
LELO is a world leading designer brand for intimate lifestyle products. On launching in 2003, LELO transformed the look, feel and function of how personal massagers were perceived, and now applies the same commitment to quality and innovation through an ever-growing collection of bedroom accessories and intimate pleasure products. LELOi AB is the Swedish company behind LELO where offices extend from Stockholm to San Jose, from Sydney to Shanghai.