That dedication to innovation has resulted in the development of the We-Vibe®, the world's number #1 vibrator for couples. Used by over 2 million people, the We-Vibe® is on every continent and in over 50 countries, available through thousands of drug stores, luxury boutiques and adult stores.
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In the News
- Read MoreWe-Vibe and pjur partner to create new co-branded lube and cleaner
We-Vibe and pjur partner to create new co-branded lube and cleaner
July 6, 2015 — OTTAWA, ONTARIO / WASSERBILLIG, LUXEMBOURG — pjur® group and We-Vibe® today announce a partnership to launch two new co-branded products, We-Vibe™ Lube – made by pjur® and We-Vibe™ Clean – made by pjur®. Especially created by pjur for use with We-Vibe products, We-Vibe Lube – made by pjur is a premium, water- based personal lubricant and We-Vibe Clean – made by pjur is an alcohol-free cleaning spray. Both companies will spotlight the new products at the upcoming ANME in Burbank, California on July 12-14, 2015. The products are available to retailers in the EU in September and in October for those in North America and Australia.
“We-Vibe has found a perfect partner to help ensure that our customers get the best possible We-Vibe experience,” said Frank Ferrari, president of Standard Innovation, creators of the We-Vibe brand. “pjur’s premium quality and global reach make great bedfellows for We-Vibe, extending our product line into the premium personal lubricant and cleaner space.”
“The core competencies of both companies have come together for the benefit of We-Vibe customers around the world,” said Alexander Giebel, founder and CEO of the pjur group. “These products have been specially created for We-Vibe and tested for compatibility by a leading German laboratory. We’ve also designed unique packaging to appeal to the We-Vibe shopper.”
We-Vibe Lube – made by pjur is a premium water-based lubricant specifically for use with We-Vibe products. It enhances the ease and comfort of intimate sexual activity by providing additional moisture and long lasting lubrication. The alcohol-free We-Vibe Clean – made by pjur is created for gentle hygienic cleaning for adult pleasure products. The dermatologically-tested spray reduces odor and is formulated for use with materials sensitive to alcohol such as latex, rubber and silicone. Both products are sold in 100ml bottles.
For more information on these products in Canada or the US, please contact We-Vibe at firstname.lastname@example.org or +1-613-828-6678. For all other global territories please contact pjur at email@example.com or +352 7489890.
pjur is the manufacturer of premium intimate products that are sold in over 50 countries on five continents. The portfolio comprises more than 45 products in six categories including lubricants and massage fluids on silicone and water basis, stimulation and delay articles as well as special scene products and hygiene products. All pjur products are made in Germany and are made of highest quality ingredients.
We-Vibe is a world leader in designing and manufacturing high-quality, body-safe, eco- friendly intimate products. The original and signature couples’ product, We-Vibe, quickly became the fastest-selling sexual wellness product of its type in history. We-Vibe products are available in thousands of retail locations in over 50 countries. We-Vibe is from Standard Innovation®, a Canadian company dedicated to shaping the future of sexual health and wellness.
- Read MoreStandard Innovation acquires Norwegian-designed sex toy brand, Laid
Standard Innovation acquires Norwegian-designed sex toy brand, Laid
May 27, 2015 — OTTAWA, ONTARIO– Standard Innovation® is pleased to announce the acquisition of Laid™ AS, the Norwegian designer and manufacturer of the Laid brand sex toys. Laid creates sensually refined toys of superior quality for men, women and couples, using body-safe, reliable materials and responsible manufacturing and packaging.
“Laid’s well-designed, premium-quality products perfectly compliment the We-Vibe brand,” said Frank Ferrari, president of Standard Innovation. “Laid co-founders Line Andersen and Karianne Ellekran, have built a strong foundation for the brand and have an excellent reputation in the industry. I am incredibly pleased to have them join the Standard Innovation team.”
Laid products, including penis rings, dildos and vibrators made of silicone and stone are available to distribution partners beginning June 3, 2015. The full product line can be viewed at laid.no.
Retailers can find a Laid distributor in their territory at laid.no/map or by contacting their Standard Innovation/We-Vibe sales representative. For more information on Laid products retailers should contact Standard Innovation at customercare@
About Standard Innovation®
Standard Innovation is a world leader in designing and manufacturing high-quality, body-safe, eco-friendly intimate products. Its brands include We-Vibe®, creator of the original and signature couples vibrator, and the Norwegian-designed sex toy line, Laid. The full line of We-Vibe and Laid products are available in thousands of retail locations in over 50 countries. Standard Innovation is a Canadian company dedicated to shaping the future of sexual health and wellness.
- Read MoreStandard Innovation confident that weaknesses of Lelo’s purchased patent will be exposed through legal process
Standard Innovation confident that weaknesses of Lelo’s purchased patent will be exposed through legal process
April 29, 2015 — OTTAWA, ONTARIO– Following the recent written decision issued during an Inter Partes Review (IPR) proceeding at the United States Patent Office (USPTO), Standard Innovation® remains confident in its legal strategy related to Lelo’s inductively chargeable massager patent (US patent No. 7,749,178). As the legal process proceeds, evidence to be presented in other courts will expose weaknesses in Lelo’s purchased patent. Standard Innovation® remains steadfast in its support of its loyal We‑Vibe® distributors and retailers.
While the recent USPTO decision did not find the claims of Lelo’s patent invalid, the decision was based on a “publication” technicality, and did not consider the full arsenal of challenges available in other courts. Further, the IPR proceeding is not concluded since the written decision remains subject to review. Upon the eventual trial on the merits, which is not expected until 2016, Standard Innovation® will be afforded the opportunity to dispel Lelo’s accusations.
On April 2, 2013, Standard Innovation® was named in a U.S. civil action, filed by Lelo Inc., alleging that a component of the We‑Vibe® 3 charging mechanism infringes on a Lelo-owned U.S. patent. Lelo did not invent the charging mechanism technology, nor does it use it in its products — it purchased the patent (No. 7,749,178), allegedly covering the technology, from a third party.
Standard Innovation® is strongly of the view that the allegations lack merit and are highly questionable. Given the crowded intellectual property landscape for inductive charging products, and the configuration of the We‑Vibe® 3, the company believes that Lelo’s claims are baseless.
Standard Innovation® invites its distribution and retail partners to contact them at firstname.lastname@example.org with any concerns or questions. The company stands behind its innovative We-Vibe® product line and our dedicated partners.
About Standard Innovation®
Standard Innovation Corporation is a world leader in designing and manufacturing high-quality, body-safe, eco-friendly intimate products. Its original and signature couples product, We‑Vibe®, quickly became the fastest selling sexual wellness product of its type in history. The full line of We‑Vibe® products is currently available at thousands of retail locations in over 50 countries around the world.