That dedication to innovation has resulted in the development of the We-Vibe®, the world's number #1 vibrator for couples. Used by over 2 million people, the We-Vibe® is on every continent and in over 50 countries, available through thousands of drug stores, luxury boutiques and adult stores.
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In the News
- Read MoreStandard Innovation and LELO settle couples vibrator and inductive charging patent disputes
February 2, 2016— OTTAWA, ONTARIO/ STOCKHOLM, SWEDEN / SAN JOSE, CALIFORNIA
Standard Innovation® Corporation and LELO® have reached an agreement to settle all outstanding lawsuits related to U.S. Patent No. 7,931,605, Canadian Patent Nos. 2,591,401 and 2,684,004, the couples vibrator patents, and US patent No. 7,749,178, the inductively chargeable massager patent. The settlement includes a cross-licensing agreement that allows both companies to respectfully license and use each other’s relevant intellectual property.
“We are thrilled to see this process come to an end and to have Standard Innovation’s patent covering the We-Vibe respectfully honored,” said Frank Ferrari, president of Standard Innovation. “We are greatly indebted to our retail and distribution partners for their support and commitment to the We-Vibe brand.”
“We are delighted to reach this positive conclusion for our distributors, retailers and consumers that will be able to enjoy LELO’s Tiani couple’s products throughout the world. We wish to thank all our partners for their continued support,” said Steve Thomson, CMO of LELO. “We’re now looking forward to continued strong growth for the couple’s category in the months and years ahead.”
The agreement grants LELO a license to Standard Innovation’s couples vibrator patent for use in products such as LELO Tiani, Tiani 2, Tiani 3, Noa and Intimina Kalia, and grants Standard Innovation a license to LELO’s inductively chargeable massager patent.
About Standard Innovation®
Standard Innovation Corporation is a world leader in designing and manufacturing high-quality, body-safe, eco-friendly intimate products. Its original and signature couples product, We-Vibe®, quickly became the fastest selling sexual wellness product of its type in history. The full line of We-Vibe products is currently available at thousands of retail locations in over 50 countries around the world.
LELO is a world leading designer brand for intimate lifestyle products. On launching in 2003, LELO transformed the look, feel and function of how personal massagers were perceived, and now applies the same commitment to quality and innovation through an ever-growing collection of bedroom accessories and intimate pleasure products. LELOi AB is the Swedish company behind LELO where offices extend from Stockholm to San Jose, from Sydney to Shanghai.
- Read MoreWe-Vibe and pjur partner to create new co-branded lube and cleaner
We-Vibe and pjur partner to create new co-branded lube and cleaner
July 6, 2015 — OTTAWA, ONTARIO / WASSERBILLIG, LUXEMBOURG — pjur® group and We-Vibe® today announce a partnership to launch two new co-branded products, We-Vibe™ Lube – made by pjur® and We-Vibe™ Clean – made by pjur®. Especially created by pjur for use with We-Vibe products, We-Vibe Lube – made by pjur is a premium, water- based personal lubricant and We-Vibe Clean – made by pjur is an alcohol-free cleaning spray. Both companies will spotlight the new products at the upcoming ANME in Burbank, California on July 12-14, 2015. The products are available to retailers in the EU in September and in October for those in North America and Australia.
“We-Vibe has found a perfect partner to help ensure that our customers get the best possible We-Vibe experience,” said Frank Ferrari, president of Standard Innovation, creators of the We-Vibe brand. “pjur’s premium quality and global reach make great bedfellows for We-Vibe, extending our product line into the premium personal lubricant and cleaner space.”
“The core competencies of both companies have come together for the benefit of We-Vibe customers around the world,” said Alexander Giebel, founder and CEO of the pjur group. “These products have been specially created for We-Vibe and tested for compatibility by a leading German laboratory. We’ve also designed unique packaging to appeal to the We-Vibe shopper.”
We-Vibe Lube – made by pjur is a premium water-based lubricant specifically for use with We-Vibe products. It enhances the ease and comfort of intimate sexual activity by providing additional moisture and long lasting lubrication. The alcohol-free We-Vibe Clean – made by pjur is created for gentle hygienic cleaning for adult pleasure products. The dermatologically-tested spray reduces odor and is formulated for use with materials sensitive to alcohol such as latex, rubber and silicone. Both products are sold in 100ml bottles.
For more information on these products in Canada or the US, please contact We-Vibe at firstname.lastname@example.org or +1-613-828-6678. For all other global territories please contact pjur at email@example.com or +352 7489890.
pjur is the manufacturer of premium intimate products that are sold in over 50 countries on five continents. The portfolio comprises more than 45 products in six categories including lubricants and massage fluids on silicone and water basis, stimulation and delay articles as well as special scene products and hygiene products. All pjur products are made in Germany and are made of highest quality ingredients.
We-Vibe is a world leader in designing and manufacturing high-quality, body-safe, eco- friendly intimate products. The original and signature couples’ product, We-Vibe, quickly became the fastest-selling sexual wellness product of its type in history. We-Vibe products are available in thousands of retail locations in over 50 countries. We-Vibe is from Standard Innovation®, a Canadian company dedicated to shaping the future of sexual health and wellness.
- Read MoreStandard Innovation acquires Norwegian-designed sex toy brand, Laid
Standard Innovation acquires Norwegian-designed sex toy brand, Laid
May 27, 2015 — OTTAWA, ONTARIO– Standard Innovation® is pleased to announce the acquisition of Laid™ AS, the Norwegian designer and manufacturer of the Laid brand sex toys. Laid creates sensually refined toys of superior quality for men, women and couples, using body-safe, reliable materials and responsible manufacturing and packaging.
“Laid’s well-designed, premium-quality products perfectly compliment the We-Vibe brand,” said Frank Ferrari, president of Standard Innovation. “Laid co-founders Line Andersen and Karianne Ellekran, have built a strong foundation for the brand and have an excellent reputation in the industry. I am incredibly pleased to have them join the Standard Innovation team.”
Laid products, including penis rings, dildos and vibrators made of silicone and stone are available to distribution partners beginning June 3, 2015. The full product line can be viewed at laid.no.
Retailers can find a Laid distributor in their territory at laid.no/map or by contacting their Standard Innovation/We-Vibe sales representative. For more information on Laid products retailers should contact Standard Innovation at customercare@
About Standard Innovation®
Standard Innovation is a world leader in designing and manufacturing high-quality, body-safe, eco-friendly intimate products. Its brands include We-Vibe®, creator of the original and signature couples vibrator, and the Norwegian-designed sex toy line, Laid. The full line of We-Vibe and Laid products are available in thousands of retail locations in over 50 countries. Standard Innovation is a Canadian company dedicated to shaping the future of sexual health and wellness.