That dedication to innovation has resulted in the development of the We-Vibe®, the world's number #1 vibrator for couples. Used by over 2 million people, the We-Vibe® is on every continent and in over 50 countries, available through thousands of drug stores, luxury boutiques and adult stores.
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In the News
- Read MoreSIC confident in strength of We-Vibe patent and the USPTO review process
Standard Innovation confident in strength of We-Vibe patent and the USPTO review process
Ottawa, March 12, 2014 – On March 7, 2014, the United States Patent and Trademark Office (USPTO) issued an initial Office Action as part of an Ex Parte re-examination proceeding involving Standard Innovation®’s We-Vibe® patent (U.S. Patent No. 7,931,605). This proceeding was initiated by Lelo, Inc. (Lelo) as yet another attempt to circumvent the US International Trade Commission (ITC) ruling last year that found Lelo infringed the We-Vibe patent.
Despite Lelo’s recent misleading statements, the following facts remain. Standard Innovation’s We-Vibe patent remains valid and in force. After a complete and thorough investigation, the International Trade Commission concluded that the We-Vibe patent is valid. The ITC banned the import and sale of all infringing products in the US, including the Lelo Tiani, Tiani 2, Noa and Intimina Kalia. The ban remains in place.
The USPTO re-examination proceeding is a multi-step process that is at a very early stage. Over the coming months, Standard Innovation will present its evidence to support the validity of its patent.
During the ITC hearings, Lelo attempted to present the same prior art and arguments without success. There is no reason to believe that the USPTO will come to a different conclusion than the ITC. Standard Innovation has full confidence in the validity of the We-Vibe patent and in the USPTO patent re-examination process.
We-Vibe is a world leader in designing and manufacturing high-quality, body-safe, eco-friendly intimate products. The original and signature couples’ product, We-Vibe, quickly became the fastest-selling sexual wellness product of its type in history. We-Vibe also offers a line of solo-use products including Touch by We-Vibe™ and Tango by We-Vibe™. We-Vibe products are available in thousands of retail locations in over 50 countries. We-Vibe is from Standard Innovation®, a Canadian company dedicated to shaping the future of sexual health and wellness.
Office: 613-828-6678 ext. 237
- Read MoreIntroducing We-Vibe® 4
We-Vibe 4 ships October 25, supported by global marketing program
October 3, 2013—OTTAWA, ONTARIO — We-Vibe today launched the most advanced couples vibrator ever created, We-Vibe® 4. Shaped for even greater pleasure, We-Vibe 4 is the result of extensive product research and testing with consumers and sexual health experts. The world’s number one selling couples vibrator has been completely redesigned for better fit, heightened intensity and more control.
The We-Vibe 4 launch will be supported by comprehensive consumer marketing and public relations campaigns to support retailers in Australia, Canada, France, Germany, The Netherlands, Russia, The United Kingdom and the US.
“We’ve spent time talking to retailers, consumers and experts to create the best product we’ve ever launched,” said Danny Osadca, CEO. “Supported by our new in-store merchandising and consumer public relations campaigns, We-Vibe 4 is set to be a huge success for retailers around the globe.”
We-Vibe 4 new features:
- Body-hugging form — curved to fit her body, fit snugly in place, up and out of the way
- Advanced remote with intensity control — up/down steps through 10 levels of intensity, left/right switches between vibration modes,
- Echo Vibe mode – alternates between external and internal stimulation, you need two independently controlled motors to create that unique sensation
- Silky-smooth silicone — silky-soft, medical-grade silicone
- Compact size — designed to fit, yet 30 per cent smaller than We-Vibe 3
- Available in pink and purple
We-Vibe 4’s new compact form hugs the female body to deliver stronger, more intense vibrations. The rounded clitoral stimulator follows the curve of her body and gently rests between the labia, while the stiff mid-section ensures a snug fit. The redesigned G-spot stimulator sits in place, up and out of the way, increasing stability, comfort and stimulation for both partners.
Made with silky-soft 100% medical-grade silicone, We-Vibe 4 is body-safe and truly waterproof. The new advanced wireless remote control allows for fine-tuning of the stimulation. The discreet carry case doubles as the USB charging base making it a travel-friendly companion for the women on the go.
To create We-Vibe 4, Standard Innovation committed to the most extensive design and research process in the company’s history. Four comprehensive phases of product testing and design validation were conducted involving sexologists, medical practitioners, relationship counselors, consumers and adult industry retailers. As a result We-Vibe 4 is the most advanced couples vibrator ever created.
We-Vibe 4 begins shipping to distributors and retailers on October 25, 2013. For more information visit
We-Vibe is a world leader in designing and manufacturing high-quality, body-safe, eco-friendly intimate products. The original and signature couples’ product, We-Vibe, quickly became the fastest-selling sexual wellness product of its type in history. We-Vibe also offers a line of solo-use products including Thrill by We-Vibe™, Touch by We-Vibe™ and Tango by We-Vibe™. We-Vibe products are available in thousands of retail locations in over 50 countries. We-Vibe is from Standard Innovation®, a Canadian company dedicated to shaping the future of sexual health and wellness.
Office: 613-828-6678 ext. 237
- Read MoreThrill by We-Vibe honored with fourth industry award
“This award confirms the global success of Thrill by We-Vibe”
June 28, 2013—OTTAWA, ONTARIO — Thrill by We-Vibe™has won the Best Female Product Award at the 2013 ETO Awards in the United Kingdom. The win marks the fourth international award for Thrill by We-Vibe.
“This award confirms the global success of Thrill by We-Vibe,” said We-Vibe CEO Danny Osadca. “It may be one of the strangest looking vibrators on the market, but industry and consumers worldwide clearly recognize it as one of the best.”
Thrill by We-Vibe, the solo-use clitoral and G-spot vibrator, is designed for indulgent alone time. The unique control handle lets women set the pace and pressure. With a gentle rocking motion, the scientifically designed G-spot stimulator provides fullness and friction, while the clitoral vibrator delivers added stimulation. Thrill by We-Vibe is unlike any other women’s solo product on the market. Retailers who want to learn more about Thrill can watch the latest sales training video at we-vibe.com/thrill-demo.
Awards for Thrill by We-Vibe:
Best Female Product – 2013 ETO Awards (United Kingdom)
Most Innovative Pleasure Product – 2013 Adultex Awards (Australia)
Highest Potential Product – eroFame 2012 (Germany)
Powered Pleasure Product of the Year – XBIZ 2013 (USA)
The 2013 ETO Awards were presented on June 23 outside Birmingham, UK, at the ETO Show. The annual ETO Show is the UK’s only dedicated trade event for the adult retail sector. We-Vibe thanks the ETO Show producers and retailers and distributors for voting to recognize Thrill by We-Vibe the Best Female Product.
We-Vibe® products come in two top-selling sexual health and wellness lines: Couples and Solo. Couples can share the pleasure of enhanced intimacy and sexual satisfaction with We-Vibe® II and We-Vibe® 3. Worn while making love, We-Vibe is the No. 1 selling couples vibrator in the world. Available in more than 50 countries, We-Vibe helps over 2-million couples come together. Touch by We-Vibe™, Tango by We-Vibe™ and Thrill by We-Vibe™ make up the innovative Solo line. All We-Vibe products share the highest quality components and are body safe and eco friendly. We-Vibe is from Standard Innovation®, a Canadian company dedicated to shaping the future of sexual health and wellness.