That dedication to innovation has resulted in the development of the We-Vibe®, the world's number #1 vibrator for couples. Used by over 2 million people, the We-Vibe® is on every continent and in over 50 countries, available through thousands of drug stores, luxury boutiques and adult stores.
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In the News
- Read MoreBruce Murison returns to lead Standard Innovation and appoints Frank Ferrari to President
Bruce Murison returns to lead Standard Innovation and appoints Frank Ferrari to President
November 3, 2014 – OTTAWA, ONTARIO – Standard Innovation® today announces a corporate restructuring with a focus on expedited product development and fuelling long-term sales growth. Bruce Murison, inventor of the We-Vibe® and co- founder of Standard Innovation, is returning to lead the company as its Chief Executive Officer. Standard Innovation is also pleased to announce the appointment Frank Ferrari to the position of President.
After four years away from the day-to-day operations of Standard Innovation, Murison is returning to further develop the We-Vibe product strategy, extend the brand’s offering and expand the company’s global growth.
Murison has appointed Frank Ferrari as Standard Innovation’s President. Ferrari will lead the senior management team and work closely with Murison to drive the strategic business direction. Ferrari has been a member of board of directors of Standard Innovation since 2008. He has a background in business analysis and project management.
About Standard Innovation®
Standard Innovation is a world leader in designing and manufacturing high-quality, body-safe, eco-friendly intimate products. Its original and signature couples product, We-Vibe®, quickly became the fastest selling sexual wellness product of its type in history. Dedicated to shaping the future of sexual health and wellness, Standard Innovation expanded its product family to include a solo line of products including Tango by We-VibeTM and Touch by We-VibeTM. The full line of We-Vibe® products is currently available at thousands of retail locations in over 50 countries around the world.
- Read MoreWe-Vibe Launches New App-Enabled We-Vibe 4 Plus Vibrator
A Colorful Approach to Connecting Couples Across the Globe
OTTAWA, Ontario, Sept. 17, 2014 — Step over sexting, fallback phone sex—maintaining “the spark” just got a whole lot more explosive. Today We-Vibe®, creator of the world’s number one selling pleasure product for couples, is launching the We-Vibe 4 Plus, an app-compatible vibrator that allows couple’s to keep their flame ignited—together or apart.
The free app, We-Connect™, cranks things up a notch by providing couples the opportunity to control their partners’ vibration across the room or from anywhere in the world. We-Connect features advanced smartphone control of the couples vibrator, including independent motor control, five bonus modes and the ability to create unlimited customized vibration playlists. It is available on Google Play™ and in the App Storesm.
“We-Vibe was created to connect couples and build intimacy,” said Tristan Weedmark, Global Passion Ambassador at We-Vibe, “and the new We-Vibe 4 Plus adds another layer of connection and frisky fun because couples are able to customize their experience and take their sex lives to the next level. The We-Connect app brings couples closer together, even if they are continents apart.”
As part of the launch of the new We-Vibe 4 Plus, We-Vibe partnered with Love is Art®, to create one-of-a-kind abstract art during intimacy. Couples across the globe were selected to demonstrate how, when they used the new We-Vibe 4 Plus, their sexual experiences were enhanced and made more fun and playful. Each couple was asked to have sex without and with the We-Vibe to showcase how adding the toy made their artwork even more vivacious and vibrant.
“These works of art are very personal, but at the same time completely abstract,” says abstract artist and Love is Art creator Jeremy Brown. “You can see the added expression in the pieces where the We-Vibe was used, indicating an additional layer of cohesiveness.”
Couples were enthusiastic about using the We-Vibe 4 Plus. One couple who described their sex life as already loud and adventurous stated, “We’re going to keep using the We-Vibe 4 Plus, and we’ll definitely use it when we’re away from each other.
The We-Vibe 4 Plus played a significant role when it came to creating inspired artwork as well. “With the first kit, the end product was mostly just the result of us having sex on the canvas, covered in paint,” said one of the participating couples. “We had much more fun with the second kit, because we used the spectacular sex with the We-Vibe 4 Plus as inspiration. We were so inspired that we spent more time on the art than we actually did having sex.”
About We-Vibe 4 Plus
Couples use We-Vibe 4 Plus together during sex for extra stimulation to her clitoris and G-spot and together both partners share the vibe. We-Vibe 4 Plus features a compact, body-hugging form and silky-soft, medical grade silicone. It is 100% waterproof, rechargeable and available in pink, purple and slate. The product comes with a wireless remote control and a discreet case for charging, storage and travel. We-Vibe 4 Plus MSRP is $179 USD / $189 CAD / 158€ / £128 / $210 AUD.
About Love is Art
LOVE IS ART kit includes everything a couple needs to craft a one-of-a-kind abstract painting while being intimate with one another. What is left is a unique painting that represents that special moment. It can then be stretched, framed and hung on the wall – a lasting reminder of the love and passion that was shared. The kit also provides a unique bonding experience for the couples involved, as they work together as a team to craft their own unique masterpiece.
We-Vibe is a world leader in designing and manufacturing high-quality, body-safe, eco-friendly intimate products. The original and signature couples’ product, We-Vibe, quickly became the fastest-selling sexual wellness product of its type in history. We-Vibe also offers a line of solo-use products including Touch by We-Vibe™ and Tango by We-Vibe™. We-Vibe products are available in thousands of retail locations in over 50 countries. We-Vibe is from Standard Innovation®, a Canadian company dedicated to shaping the future of sexual health and wellness.
CONTACT: Brandi Holmes, 212-539-3226, email@example.com
- Read MoreStandard Innovation’s We-Vibe Patent emerges from USPTO reexamination intact and stronger
Standard Innovation’s We-Vibe Patent emerges from USPTO reexamination intact and stronger
September 8, 2014 —OTTAWA, ONTARIO — On August 25, 2014, the United States Patent and Trademark Office (USPTO) issued an Ex Parte Reexamination Certificate, following the reexamination of the Standard Innovation® patent covering the We-Vibe® (U.S. Patent No. 7,931,605). The ‘605 Patent has now been examined and issued twice by the USPTO, and is stronger than ever.
The second USPTO review resulted from an Ex Parte Reexamination request filed by Lelo, Inc. in October 2013. Despite Lelo’s latest attempt to challenge the ‘605 Patent, the USPTO has upheld the validity of the claims as originally issued. Not a single claim was altered during the reexamination process.
Accordingly, the ‘605 Patent, as well as the General Exclusion and Cease and Desist Orders issued in June 2013 by the United States International Trade Commission (ITC), remain in full force. The ITC found the ‘605 Patent valid, and that several Lelo products, including the Tiani and Tiani 2, infringe.
Civil actions against Lelo involving infringement of the ’605 Patent and related patents remain pending in the U.S. Federal District Court for the Southern District of Texas and in the Federal Court of Canada. Standard Innovation continues to enforce its valuable intellectual property rights, and bring its leading patented brand of sexual wellness products to market together with valued channel partners.
Standard Innovation was represented by McDermott Will & Emery LLP before the USPTO, Osha Liang LLP for U.S. litigation matters, and Osler, Hoskin & Harcourt LLP as coordinating litigation and intellectual property counsel.
About Standard Innovation
Standard Innovation is a world leader in designing and manufacturing high-quality, body-safe, eco-friendly intimate products. Its original and signature couples product, We-Vibe®, quickly became the fastest selling sexual wellness product of its type in history. Dedicated to shaping the future of sexual health and wellness, Standard Innovation expanded its product family to include a solo line of products including Tango by We-Vibe™ and Touch by We-Vibe™. The full line of We-Vibe® products is currently available at thousands of retail locations in over 50 countries around the world.