That dedication to innovation has resulted in the development of the We-Vibe®, the world's number #1 vibrator for couples. Used by over 2 million people, the We-Vibe® is on every continent and in over 50 countries, available through thousands of drug stores, luxury boutiques and adult stores.
Learn More about Standard Innovation Corporation
In the News
- Read MoreThrill by We-Vibe honored with fourth industry award
“This award confirms the global success of Thrill by We-Vibe”
June 28, 2013—OTTAWA, ONTARIO — Thrill by We-Vibe™has won the Best Female Product Award at the 2013 ETO Awards in the United Kingdom. The win marks the fourth international award for Thrill by We-Vibe.
“This award confirms the global success of Thrill by We-Vibe,” said We-Vibe CEO Danny Osadca. “It may be one of the strangest looking vibrators on the market, but industry and consumers worldwide clearly recognize it as one of the best.”
Thrill by We-Vibe, the solo-use clitoral and G-spot vibrator, is designed for indulgent alone time. The unique control handle lets women set the pace and pressure. With a gentle rocking motion, the scientifically designed G-spot stimulator provides fullness and friction, while the clitoral vibrator delivers added stimulation. Thrill by We-Vibe is unlike any other women’s solo product on the market. Retailers who want to learn more about Thrill can watch the latest sales training video at we-vibe.com/thrill-demo.
Awards for Thrill by We-Vibe:
Best Female Product – 2013 ETO Awards (United Kingdom)
Most Innovative Pleasure Product – 2013 Adultex Awards (Australia)
Highest Potential Product – eroFame 2012 (Germany)
Powered Pleasure Product of the Year – XBIZ 2013 (USA)
The 2013 ETO Awards were presented on June 23 outside Birmingham, UK, at the ETO Show. The annual ETO Show is the UK’s only dedicated trade event for the adult retail sector. We-Vibe thanks the ETO Show producers and retailers and distributors for voting to recognize Thrill by We-Vibe the Best Female Product.
We-Vibe® products come in two top-selling sexual health and wellness lines: Couples and Solo. Couples can share the pleasure of enhanced intimacy and sexual satisfaction with We-Vibe® II and We-Vibe® 3. Worn while making love, We-Vibe is the No. 1 selling couples vibrator in the world. Available in more than 50 countries, We-Vibe helps over 2-million couples come together. Touch by We-Vibe™, Tango by We-Vibe™ and Thrill by We-Vibe™ make up the innovative Solo line. All We-Vibe products share the highest quality components and are body safe and eco friendly. We-Vibe is from Standard Innovation®, a Canadian company dedicated to shaping the future of sexual health and wellness.
- Read MoreWe-Vibe launches The We-Book of Delights
-- A 56-page illustrated guide to sexual play –
June 25, 2013—OTTAWA, ONTARIO — We-Vibe today launches The We-Book of Delights, a new guide to discovering sexual pleasures. The 56-page merchandising marvel features loads of illustrated ideas for sexual play — both solo and shared. The free POS booklet offers a warm, playful and inviting approach to exploring sensuality and enhancing stimulation with We-Vibe products. The We-Book of Delights is available in packs of 25, with a holder, from authorized We-Vibe distributors.
An enriched and expanded version of the hugely popular We-Vibe 3 Playbook, The We-Book of Delights includes expert guidance by leading sex therapist and marriage counselor Dr. Marty Klein, author of seven books on sex and relationships, including Sexual Intelligence: What We Really Want From Sex — And How to Get It.
Additional new content includes tips on introducing a vibrator into a relationship, and communicating sexual wants and needs. It also includes myth-busters about vibrators including answers to common questions and misconceptions such as “Will I like it too much?” and playful games to get couples in the mood. The entire book is filled with lush watercolor and beautifully hand-drawn illustrations.
We-Vibe retailers can order The We-Book now from their authorized distributor. Direct Partners can order them on the We-Vibe Partner Center at we-vibe.com/partners. The We-Book is currently available in English; additional languages are coming in Fall 2013.
We-Vibe products come in two top-selling sexual health and wellness lines: Couples and Solo. Couples can share the pleasure of enhanced intimacy and sexual satisfaction with We-Vibe® II and We-Vibe® 3. Worn while making love, We-Vibe is the No. 1 selling couples vibrator in the world. Available in over 50 countries, We-Vibe helps over 2-million couples come together. Touch by We-Vibe™, Tango by We-Vibe™ and Thrill by We-Vibe™ make up the innovative Solo line. All We-Vibe products share the highest quality components and are body safe and eco-friendly. We-Vibe is from Standard Innovation® Corp., a Canadian company dedicated to shaping the future of sexual health and wellness.
(613) 828-6678 ext. 237
- Read MoreITC Rules in Favour of We-Vibe in Vibrator Patent Case
-- Competitors Banned from Importing, Marketing & Selling Products in U.S. –
June 17, 2013—OTTAWA, ONTARIO — Standard Innovation, manufacturer of the We-Vibe® brand of sexual wellness products, is pleased to announce the final determination of the US International Trade Commission (ITC) in Investigation No. 337-TA-823. The ITC has ruled in favour of Standard Innovation on all accounts. The Commission has issued a general exclusion and cease and desist order against all infringing Lelo Inc. products.
The ITC ruling bans the import, sale, marketing, advertising, distribution, offer for sale, transfer (except for exportation), and solicitation of U.S. agents or distributors in the United States for all infringing Lelo products, including Tiani, Tiani 2, and any other infringing products, including those not named in the investigation.
“Seeing We-Vibe officially acknowledged as truly innovative and having its patent legally upheld is the best news I can imagine,” said Bruce Murison, inventor of We-Vibe. “More than a decade of my life went into creating this product, and today my family and I can celebrate knowing its uniqueness has been recognized.”
“The We-Vibe team is extremely pleased by the Commission’s ruling,” said Danny Osadca, CEO, Standard Innovation. “We can now get back to what We-Vibe does best, inventing and bringing to market premium, body-safe sexual health products. Thank you to our loyal partners. We greatly appreciate the support you have given us throughout this case. We are also sincerely grateful to the ITC for allowing us to engage in this process.”
The ITC, a U.S. government agency, issued the order following its final determination that Standard Innovation’s U.S. Patent No. 7,931,605 is valid, that certain Lelo Inc. products, including Tiani and Tiani 2, infringe more than 65 claims of that patent, and that the ITC domestic industry requirement is satisfied. The ruling affirms Standard Innovation’s valuable intellectual property rights covering the We-Vibe® line of products. The ITC has not yet released its detailed opinion; however, Standard Innovation will comment further upon receipt. The order is subject to a 60-day Presidential review process; however, the President rarely disapproves ITC orders.
The general exclusion order applies to all infringing products, beyond those named above, to protect the health and safety of U.S. citizens from products that are not manufactured according to Standard Innovation’s high standards.
Standard Innovation will continue to vigorously pursue legal actions against those parties who attempt to market and sell products that infringe its intellectual property rights. Legal actions for patent infringement remain ongoing in Canadian Federal Court and the U.S. District Court for the Southern District of Texas, where Standard Innovation will seek damages, a remedy not available in the ITC proceeding.
We-Vibe distributors and retailers with any questions or concerns should contact Standard Innovation at firstname.lastname@example.org.
Standard Innovation was represented by Osha Liang LLP and Mayer Brown LLP before the ITC, and Osler, Hoskin & Harcourt LLP as world-wide coordinating litigation and intellectual property counsel.
About Standard Innovation®
Standard Innovation Corporation is a world leader in designing and manufacturing high-quality, body-safe, eco-friendly intimate products. Its original and signature couples product, We-Vibe, quickly became the fastest selling sexual wellness product of its type in history. Dedicated to shaping the future of sexual health and well-being, Standard Innovation expanded its product family to include a solo line of products including Thrill by We-Vibe™, Tango by We-Vibe™ and Touch by We-Vibe™. The full line of We-Vibe® products is currently available at thousands of retail locations in over 50 countries around the world.