Exploration in Innovation
When inventor Bruce Murison began researching the sexual health business, he discovered an industry of products that were intimidating, poorly designed and cheaply made of potentially toxic materials.
He dedicated himself to creating a safe, high-quality, eco-friendly sex product that enhances the experience for both partners. Many years, several products and thousands of designs later, Standard Innovation remains committed to ongoing innovation and to creating bodysafe and environmentally friendly sex products.
Our process today
The research and development process at Standard Innovation is much like that of any other advanced technology company. Every day, our in-house design team explores new technologies, materials and concepts that build on the genius of We-Vibe.
From the initial conceptual stages through to production, our team employs state-of-the-art engineering tools and technologies to ensure each of our products fulfills our promise to create the most innovative and high-quality products on the market.
Our process includes digital 3D models, 3D-printed prototypes, simulated human ergonomic software and a university-managed consumer testing and feedback process. Our team has also fostered close relationships across the medical community.
The SIC team of experts and designers come from a broad spectrum of professional engineering backgrounds and each bring their individual expertise and approach to the unique challenges that this process presents.