That dedication to innovation has resulted in the development of the We-Vibe®, the world's number #1 vibrator for couples. Used by over 2 million people, the We-Vibe® is on every continent and in over 50 countries, available through thousands of drug stores, luxury boutiques and adult stores.
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In the News
- Read MoreStandard Innovation acquires Norwegian-designed sex toy brand, Laid
Standard Innovation acquires Norwegian-designed sex toy brand, Laid
May 27, 2015 — OTTAWA, ONTARIO– Standard Innovation® is pleased to announce the acquisition of Laid™ AS, the Norwegian designer and manufacturer of the Laid brand sex toys. Laid creates sensually refined toys of superior quality for men, women and couples, using body-safe, reliable materials and responsible manufacturing and packaging.
“Laid’s well-designed, premium-quality products perfectly compliment the We-Vibe brand,” said Frank Ferrari, president of Standard Innovation. “Laid co-founders Line Andersen and Karianne Ellekran, have built a strong foundation for the brand and have an excellent reputation in the industry. I am incredibly pleased to have them join the Standard Innovation team.”
Laid products, including penis rings, dildos and vibrators made of silicone and stone are available to distribution partners beginning June 3, 2015. The full product line can be viewed at laid.no.
Retailers can find a Laid distributor in their territory at laid.no/map or by contacting their Standard Innovation/We-Vibe sales representative. For more information on Laid products retailers should contact Standard Innovation at customercare@
About Standard Innovation®
Standard Innovation is a world leader in designing and manufacturing high-quality, body-safe, eco-friendly intimate products. Its brands include We-Vibe®, creator of the original and signature couples vibrator, and the Norwegian-designed sex toy line, Laid. The full line of We-Vibe and Laid products are available in thousands of retail locations in over 50 countries. Standard Innovation is a Canadian company dedicated to shaping the future of sexual health and wellness.
- Read MoreStandard Innovation confident that weaknesses of Lelo’s purchased patent will be exposed through legal process
Standard Innovation confident that weaknesses of Lelo’s purchased patent will be exposed through legal process
April 29, 2015 — OTTAWA, ONTARIO– Following the recent written decision issued during an Inter Partes Review (IPR) proceeding at the United States Patent Office (USPTO), Standard Innovation® remains confident in its legal strategy related to Lelo’s inductively chargeable massager patent (US patent No. 7,749,178). As the legal process proceeds, evidence to be presented in other courts will expose weaknesses in Lelo’s purchased patent. Standard Innovation® remains steadfast in its support of its loyal We‑Vibe® distributors and retailers.
While the recent USPTO decision did not find the claims of Lelo’s patent invalid, the decision was based on a “publication” technicality, and did not consider the full arsenal of challenges available in other courts. Further, the IPR proceeding is not concluded since the written decision remains subject to review. Upon the eventual trial on the merits, which is not expected until 2016, Standard Innovation® will be afforded the opportunity to dispel Lelo’s accusations.
On April 2, 2013, Standard Innovation® was named in a U.S. civil action, filed by Lelo Inc., alleging that a component of the We‑Vibe® 3 charging mechanism infringes on a Lelo-owned U.S. patent. Lelo did not invent the charging mechanism technology, nor does it use it in its products — it purchased the patent (No. 7,749,178), allegedly covering the technology, from a third party.
Standard Innovation® is strongly of the view that the allegations lack merit and are highly questionable. Given the crowded intellectual property landscape for inductive charging products, and the configuration of the We‑Vibe® 3, the company believes that Lelo’s claims are baseless.
Standard Innovation® invites its distribution and retail partners to contact them at email@example.com with any concerns or questions. The company stands behind its innovative We-Vibe® product line and our dedicated partners.
About Standard Innovation®
Standard Innovation Corporation is a world leader in designing and manufacturing high-quality, body-safe, eco-friendly intimate products. Its original and signature couples product, We‑Vibe®, quickly became the fastest selling sexual wellness product of its type in history. The full line of We‑Vibe® products is currently available at thousands of retail locations in over 50 countries around the world.
- Read MoreBruce Murison returns to lead Standard Innovation and appoints Frank Ferrari to President
Bruce Murison returns to lead Standard Innovation and appoints Frank Ferrari to President
November 3, 2014 – OTTAWA, ONTARIO – Standard Innovation® today announces a corporate restructuring with a focus on expedited product development and fuelling long-term sales growth. Bruce Murison, inventor of the We-Vibe® and co- founder of Standard Innovation, is returning to lead the company as its Chief Executive Officer. Standard Innovation is also pleased to announce the appointment Frank Ferrari to the position of President.
After four years away from the day-to-day operations of Standard Innovation, Murison is returning to further develop the We-Vibe product strategy, extend the brand’s offering and expand the company’s global growth.
Murison has appointed Frank Ferrari as Standard Innovation’s President. Ferrari will lead the senior management team and work closely with Murison to drive the strategic business direction. Ferrari has been a member of board of directors of Standard Innovation since 2008. He has a background in business analysis and project management.
About Standard Innovation®
Standard Innovation is a world leader in designing and manufacturing high-quality, body-safe, eco-friendly intimate products. Its original and signature couples product, We-Vibe®, quickly became the fastest selling sexual wellness product of its type in history. Dedicated to shaping the future of sexual health and wellness, Standard Innovation expanded its product family to include a solo line of products including Tango by We-VibeTM and Touch by We-VibeTM. The full line of We-Vibe® products is currently available at thousands of retail locations in over 50 countries around the world.